FloralStrategies is the only on-site training program in the entire floral industry that teaches critically important customer care skills. You may have wonderful designs and a beautiful store but your staff does not communicate to customers as effectively as they could. Our training empowers them to give extraordinary customer service!

How is FloralStrategies training different from using a generic customer service video or pamphlets? Simply, we know the flower business – our team has over 100 years of combined experience. We come to your shop and work with every member of your staff to help them achieve their maximum potential. We get them excited, focused and reenergized about dealing with the public.  We even take orders with your employees so they can see and hear how well customers respond to the FloralStrategies methodology. Our program is powerful, fun and practical and your staff will begin using their new skills the very same day!

Our unique approach is based on increasing customer service by listening better, offering educated suggestions and making a customer feel more comfortable about shopping at your store. We teach to sell by color and size, not price. The results speak for themselves as thousands of flower shops around the world have reported a double-digit rise in their average sale and have noticed customers shopping more frequently.

A brief history… Tim Huckabee, AIFSE founded FloralStrategies in 1997. He learned every aspect of the flower business while working at Surroundings in New York City. Looking for more challenge, he decided to start a company to meet an unfulfilled need in the industry: on-site customized training for florists. He crafted the process to factor in the variables of the local market, regional prices and design styles and personalities of the staff. There truly is no flower shop too small or large to benefit from FloralStrategies training. When we come to your store we divide the staff into small groups and take them one group at a time. This approach allows you to have coverage to run the store as usual while every person gets trained. In the 2.5-hour session(s) we cover the service/sales/technical issues through coaching, role-playing and written exercises. The culmination of the training process is when we place an order on speakerphone to one of your competitors. This call is hugely popular (and entertaining!) because it clearly teaches the staff how much more effectively and professionally they can deal with the public. Additionally, they hear how awkward their old, question-laden approach sounds from a customer's perspective!

Finally, when we visit we don’t just teach your staff to handle customers better, we help you to grow your business. We have expertise in marketing, advertising, HR, web development, every major floral POS system and much more.