Floral Strategies ... training florists to prosper!

The FloralStrategies methodology is based on giving extraordinary service and educating customers, not selling. No one likes to sell or to be sold. Our process
is powerful, unique and totally unlike anything you are doing now! Our customers include the oldest and biggest flower shops in North America as well as thousands of other successful flower shops of all sizes.
The standard, antiquated practice in flower shops is to just sell prices. For example, most staff say, "We can do something nice for $, $$ or $$$…" But no one wants to buy a price, they want to buy flowers! Consider this, you’re at dinner at a restaurant and the waiter, having offered to tell you about the specials, simply says, "Today we have a $15, $18 and $22 – which would you like?" Sounds silly, right? Selling prices does not work in restaurants, flowers shops or anywhere – it’s simply poor service.

The FloralStrategies training process empowers your staff to paint a picture and sell a description of an arrangement using more professional language and attaching a price range at the end. Ironically, our process takes less time than what you are saying now but is extremely well received by customers!

We know your staff and relate to them on a level that makes them feel comfortable about using their new skills to do their job better. We can help every employee to excel from the AIFD accredited veteran to the after school part-timers. How?
By bring to floral industry what no one else has – its first complete, professional customer service and sales education program!

As mentioned on the opening page, we train your staff in small groups which makes them more comfortable and receptive to learning. We introduce our program with a series of sales charts which are customized with your prices and details. We leave these files with you to both reinforce the program and to use for training new employees. You are also welcome to videotape the training session(s) for future reference although most customers have us return on a regular basis with our latest materials and techniques.

Visit our customer list to see some of the successful flower shops around the world already treating their customers better by using our methodology. We encourage you to call them to hear first-hand how much of an impact FloralStrategies training has had on their business!